Core ideas
An ode to your human complexity
and a pep talk to show you it belongs online
Core ideas
Core ideas
Moving away from "creating content" towards meaningful communication
Introducing the journalistic framework I created and use instead of a niche + special interview with writer and strategist Laura Vegh on what makes good content.
Core ideas
What's missing from the Substack growth conversation
After a short-lived experiment with Notes and 0 new subscribers, here’s what I’m inviting us to focus on instead of growth at all costs
Editing tips
4 reasons to become a better self-editor
Your writing isn't "bad" and deserves to reach "published" status. All you need better editing - here's why.
Core ideas
Anatomy of a viral essay
Here’s what we can learn from Chanté Joseph’s viral piece about making strong arguments that get heard
Core ideas
Breaking up with content marketing
here’s why + five considerations to embrace creative writing for your online presence
Core ideas
Introducing the Lighthouse Library
Here's a little bit about what to expect from this publication (and a list of fun facts)